Loại cơ sở giáo dục: Trường Đại học/Trường Đại học Cấp độ: Đại học CRICOS: 00102E
Public Relations (PR) is about managing information between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the strategic way this information is planned and executed. Public Relations can create goodwill and a favourable public image that helps shape and maintain the reputation of an organisation, event or person.